Executive Summary

The Kanso Vessel 350 is a premium stoneware mug designed for the modern specialty coffee consumer who values tactile experience and thermal retention. By utilizing a high-fire stoneware body with a dual-texture finish—raw clay exterior and sanitary gloss interior—this product bridges the gap between artisanal craft and scalable manufacturing. The design prioritizes ergonomic balance and stackability, targeting the mid-to-high-end lifestyle market with a unit cost structure optimized for direct-to-consumer margins.